What is WordPress? Why your business absolutely needs it

What is WordPress is a question I’m asked a lot in Facebook groups.

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People know that they need a website to get their businesses seen. They’ve heard about WordPress but they’re not 100% sure what it is, what it actually does and what it could mean for them.

Did you know that WordPress powers 27% percent of all websites?

Who is hosting this?

Why choose WordPress over other platforms?

Widely used

So what is WordPress? It’s THE most popular content management system around right now.

In 2018 we found out that WordPress powers nearly a third of the entire internet. I mean just wow! That’s around 75 million websites!

And I can guarantee you that not every person who created those WordPress websites will have had a background in tech.

Some businesses will have hired external people to build them, and that’s great if you’ve got a bit of spare cash lying around. But not all of us have the money to spend on getting our first websites built, especially if you’re an online biz.

The point I’m trying to make is that there must be a reason for so many websites having been built using WordPress. It’s pretty cheap to set up a WordPress site, and it’s really straightforward to use too. Which leads me nicely to my next point.

Easy to use

For me WordPress is one of the easiest platforms to use to build your own website. Especially since they released WordPress version 5 and the fabulous visual editor, Gutenberg.

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It’s a powerful tool that lets ANYONE build a website or a blog. It lets you do some really cool things to your website through the use of smaller apps called plugins, and you can make your site look really professional with minimal effort using a WordPress theme.

And you can do all of this with minimal technical knowledge. You don’t have to write a single line of code, unless you really want to, that is.

Themes

WordPress is a content management system with a library of themes to choose from.

A theme is basically a layout template for a WordPress website. You’ll be able to change the colours to suit your brand and most themes will let you upload a logo and a header.

Themes are great if you’re not sure about the best way to layout pages, or your site as a whole. You’ll can create menus and sidebars (if your theme allows) and you can link to your social media accounts too.

You can get free themes and paid for themes. Some popular paid for theme creators are Pipdig, Elegant themes and Themify. So if you’re thinking about going down the premium themes route, these are good places to start.

Paid for themes tend to let you customise them more than free themes. But more customisable doesn’t mean that you need to write code.

This site is powered by X-Theme, one of the most customisable themes around. It comes with it’s own drag-and-drop page building plugin which lets you put different elements like headings, images and lists pretty much anywhere on screen without an ounce of code writing wizardry.

Want to know more?

Get my introduction to WordPress and a video tour around the WordPress dashboard when you join my email list.

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I’m going to give you a more in depth look at x-theme in a couple of weeks, so be sure to keep an eye out for that. In the meantime you should definitely check out my YouTube videos for a taste of what it’s all about.

Plugins

WordPress is a system that allows you to pick and choose the extra features that are important to your site, by using plugins.

Plugins are little apps that you can download to new features to your WordPress site.

You name it, chances are there’s a WordPress plugin for it. From helping you with keywords for SEO to plugins that let you sell your products direct from your own website. There are literally plugins for EVERY occasion.

Not all plugins do something that you can see either. There are some really important plugins that work behind the scenes like security plugins and plugins that backup your site.

At the time of writing there are over 50,000 plugins available to download from the WordPress plugin library.

In a few weeks I’ll be showing you around some of my essential plugins for bloggers and small business, so keep your eyes peeled for that one.

Just a word of caution when it comes to plugins. Just because you can have all the plugins, doesn’t mean you should. With great power comes great responsibility and all that jazz.

I’m not saying you can’t have nice things on your site, just make sure you’re sensible, and delete any ones you don’t use. You can find out a bit more on being picky with plugins here.

Media

WordPress is a content management system that easily allows you to upload, pictures, videos and files that you want to show on your site.

It’s really easy to upload pictures and graphics to your WordPress website through the media library. Although you can also add them as and when you need them as you’re creating new pages, adding new products to your shop or even writing blog posts.

Adding videos to your site is just as easy, although personally I would recommend that you add them to YouTube and then embed them in your site to save space on your host. Video files can be pretty big.

The same goes for any files you want to make available for your audience to download. You just upload them to the media library.

If you do want to add downloads for your audience, it’s a great opportunity to help build your mailing list, which these days is much more valuable than social media followers.

The money is in the list people.

Why choose WordPress for business?

Search Engine Optimisation

No matter what kind of business you run, online or bricks and mortar having an online presence is crucial.

And making sure that site it optimised for search engines is just as important. Traffic from search engines is the cheapest, most reliable way of getting people to your site.

WordPress is a platform built with SEO in mind. There are plugins to help you get your SEO right and WordPress provides the options for you to get the best out of it too.

Cheap to start

You can buy a domain name for as little as £3 and a host from as little as £5 a month.

You can choose yourself a colour scheme using coolors.co, to then create a free logo using Canva, and a free theme and plugins to get you started.

It’s honestly that simple.

E-Commerce solutions

There’s a whole host of e-commerce solutions available when it comes to WordPress, depending on the type products or services you want to sell.

The most popular solution is WooCommerce which lets you sell physical or digital products from your website.

If you’re looking to sell digital products only then there’s Easy Digital Downloads or if you want to set up an online course or membership then there are plugins like MemberPress and Learndash.

What is WordPress and why you totally need it for your biz

Today I'm going back to basics and talking about what WordPress actually is and why it's fab for business

Posted by Kim Scotland – The Blog Genie on Thursday, 28 March 2019

What is WordPress? The verdict

In a nutshell, WordPress is the most popular content management system around right now. It powers almost 30% of all websites because of how easy it is to use and how easy it is to make a professional looking site.

Through the use of plugins you can add features that matter most to your website and business. Whether it be a shop or creating a members only part of your site.

Finally, it’s easy to upload all kinds of files including pictures, graphics, videos and PDFs.

With all these points considered, it’s no wonder just how popular and successful WordPress has been as a platform to build websites.

Go deeper

Get an in depth introduction to WordPress and a video tour of WordPress behind the scenes, when you join my email list.

Can you afford to miss out on this juicy shizz?

By entering my email address, I agree to being sent correspondence by The Blog Genie.
This may include use of my name, storing my details, tracking my clicks and targeted
marketing. I understand that I’m able to unsubscribe at anytime.

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